How to Successfully Launch and Grow a Xiaohongshu Account: A Proven Process After Managing 100+ Accounts

1. Define Your Niche ✅

Account positioning isn't as daunting as it seems. At its core, it's about understanding what message you want to deliver. Keep it simple—avoid overcomplicating things.

• •If you're creating a humor-based account, your mission is to spread joy and laughter 📣
• •If you're focused on travel, you're there to share guides, tips, and experiences.

2. Set Up Your Account Essentials

Ensure your avatar, bio, background, and pinned notes 📔 are all set up thoughtfully, so new visitors immediately grasp what your account is about.

3. Tag Your Account Right 🏷

• 📍Start by exploring related notes, and immerse yourself in content that aligns with your niche.
• 📍Don't hesitate to like 👍 and save valuable and creative posts.
• 📍Follow quality accounts in your field to understand what works.

4. Deconstruct Successful Accounts

• •Followers count
• •Number of posts published
• •Account age
• •Post types shared
• •Successful post templates

You can easily find these stats on the desktop version of Xiaohongshu 📊

1. Content Creation

2. Effective Title Types

• ✔️Numerical Titles: Instant impact with clear visual appeal
• ✔️Quick Fixes: Satisfy the desire for fast success
• ✔️Emotional Triggers: Engage readers emotionally
• ✔️Exaggerations: Spark curiosity
• ✔️Warning Signs: Tap into anxiety, highlight potential mistakes
• ✔️Summaries: Deliver concise, actionable results

4. Best Time to Post

Target optimal publishing windows:

• •Noon (11:30 AM - 1:30 PM)
• •Evening (7:00 PM - 9:00 PM)

1. Core Metrics

Track key data points like reading trends, likes-to-follower ratio, and interaction rates—these are your basic metrics.

2. Reading Sources

If over 60% of your post views come from the homepage, it's a strong signal that your content has been recognized and is performing well in the system.